The importance of computers in our society can be seen in every aspect of our lives. The rise in popularity of computers and the internet has completely changed our society in the last 20 years. This is true for business as much as any other aspect of our daily lives. Computers have even been responsible for entirely new business concepts, and the internet has spawned countless new ways for small business owners to create their own companies. It's not just high tech virtual companies that are benefiting from computers and the internet; traditional brick-and-mortar stores are finding multiple ways to increase their bottom line by using computer technology.
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Traditionally, franchise businesses had support systems that connected multiple shops to help each other through tough times. Virtually all other small and medium independent businesses had to handle every problem with very little aid. Today, businesses in every industry have formed groups online to help members benefit from the combined knowledge of everyone involved. Your labor problem may have a solution that was conceived across the country, while you may have just the answer to someone else's production or marketing troubles. While it would make little sense to join forces with the restaurant down the block 50 years ago, helping out a fellow restaurateur who lives on the opposite coast today is the ideal way to pay it forward.
A New World of Marketing
The most effective marketing campaigns today rely on branding instead of individual sales offers. Just as multinational corporations concentrate on getting their name out and relying on this to convert sales, small businesses are taking advantage of the power of the internet to work this same concept. Studies have shown that up to 80 percent of people will check out a business online before they visit it in person. With the right search engine optimization on your company website, you can rank on the first page of any Google search engine keyword, giving your business a head start with anyone searching for a plumber in Omaha or a barbecue restaurant south of Detroit.